- Someone has said that PR is the art of doing something good and getting caught at it.

You can’t see the wind, but you observe its effects when it blows. Like the wind, PR is a discipline that can be hard to describe but you know it when you read it, see it, or become part of it.

The Public Relations Society of America (PRSA) says it “is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

At its heart PR is about persuasion and influence and that means an experienced practitioner is compelled to listen and pay attention to what people do, say, or think inside and outside an organization as they tell their stories.

Our public relations services include:

• Media relations

• Writing and content development

• Investor relations

• Events

• Social media

• Crisis communications/ Issues management

• Media training

• Message development

• Reputation management

• Employee relations

• Community relations

– What people do or say or think about you or your organization starts with the right words communicated the right way.

Your company’s products or services may generate revenue and create jobs, but the pervasive nature of media means your employees, stakeholders, and customers need to know your organization’s stands on current affairs and emerging issues based on your values and guiding principles.

Protecting your company’s reputation during its best and worst days is where we work by applying our expertise in:

• Corporate reputation strategy and planning

• C-Suite communications and content development

• Executive leadership coaching and development

• Message development and workshops

• Crisis planning, management, and communications

• Public affairs

• Corporate social responsibility

• Employee engagement

• Brand ambassador programs

• Media relations and media coverage

• Internal and external thought leadership/content programs

• Change management communications (M&A, leadership change, product recalls)

• Speaking engagements and speechwriting

• Client testimonials

– It is about guarding your brand by preparing the battlefield of public opinion long before the battle.

The 24/7 appetite for content and the in-your-hand immediacy of news creates a world where your brand can be riding high Friday and tank on Monday.

When crises occur, your organization reacts. How your organization reacts can impact your brand one way or another. A crisis is more than a natural disaster, a data breach, product recall, or scandal. A crisis is anything that threatens you and your organization’s reputation.

The best response to a crisis is preparation. Sound crisis communication starts with a crisis readiness audit that leads to a crisis communication plan with issue-specific messages that inform, educate, and influence.

While not ideal, many times organizations call us for immediate counsel, talking points, or to be their spokesperson and we are ready to do that too.

Preparation is the first line of defense for your brand and includes these capabilities:

• Crisis preparedness

• Message development

• Scenario planning

• Spokesperson training

• Internal communications

• Crisis monitoring

• Rapid response

• Crisis recovery

- To be effective communicators, lifelong learning is a requirement, not an option. Socrates said, “education is the kindling of a flame, not the filling of a vessel.”

As a consequence of the work that JG Communication Group does, our clients recognize the need for continuous learning and development.

We train, coach, and support leaders who share our lifelong learning philosophy.

Here are some of the things we do for leaders of high-performing organizations:

• Leadership assessment and development

• Executive presence and coaching

• Presentation Improvement

• Media and Message Training